CONSUMER AWARNESS

Consumer awareness is The understanding by an individual of their rights as a consumer concerning available products and services being marketed and sold. The concept involves four categories including safety, choice, information, and the right to be heard. As a consumer we must carefull when we purchase something. We must know that not a scam.

For example is SMS scams. Much people experience SMS scams. For example that message tell you if you get 1 millions, they give a link for a fake information. Then when you open the link you see that your phone number there in that info. Do not directly trust it, because it can be scams. Search information about the truth of that info.

I ever experienced it. That message tell me if I win a car. That message give the link to get the prize. So I open that link, but when I open that link. Its just a simple blog, so I know it a scams. By the way I never follow a lottery or anything. It so suspicious, hahahah.

So form my experience I hope you more careful about something like that. If someone tell if you get a prize even though you not follow a lottery or quiz, careful about it. It can be scamed. Ask the customer service, if they ask to to sent money, don’t do it. It just scam. You can report it to police orthe authority

ADVERTISING

            Advertising is a form of marketing communication used to promote or sell something, usually a business's productor service. Purpose of Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.

            The advertising that I think interesting is AXIS advertisement. In that advertisement they promote their product with unique way. Why I say it unique, because in their advertisement their use comedi. So it’s a funny advertisement. And the advertisement different form the other provider. But the advertisement promote the product well.

This the link of AXIS advertisement https://www.youtube.com/watch?v=JHMzsKepvRM

            Proven if that advertisement is effective, because the AXIS user is increase. Lot people change their provider to AXIS. Apart form these ads, indeed axis offers cheap rates. It makes they can compete with other provider.