ADVERTISING

            Advertising is a form of marketing communication used to promote or sell something, usually a business's productor service. Purpose of Advertising is at the front of delivering the proper message to customers and prospective customers. The purpose of advertising is to convince customers that a company's services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs, reinforce the salespeople's individual messages, draw customers to the business, and to hold existing customers.

            The advertising that I think interesting is AXIS advertisement. In that advertisement they promote their product with unique way. Why I say it unique, because in their advertisement their use comedi. So it’s a funny advertisement. And the advertisement different form the other provider. But the advertisement promote the product well.

This the link of AXIS advertisement https://www.youtube.com/watch?v=JHMzsKepvRM

            Proven if that advertisement is effective, because the AXIS user is increase. Lot people change their provider to AXIS. Apart form these ads, indeed axis offers cheap rates. It makes they can compete with other provider.